No products in the cart.
Max Mara Fashion Group has launched M-M For Mondays and More, a contemporary womenswear label built on jersey and knitwear, and announced it on 9 November. The label’s own online store has been open since 20 October, and M-M is sold in countries across Europe, Asia and the Americas. It is pitched at women who want a single wardrobe that works from the office to a late evening.
M-M joins Max Mara, Sportmax, Weekend Max Mara, Pennyblack, Max&Co., iBlues, Marella, Emme, Marina Rinaldi and Persona by Marina Rinaldi as the group’s 11th brand.
The range covers sweatshirts, tops and T-shirts, shirts, trousers, dresses and knitwear, all built on jersey or knit and offered as a continuous collection with no seasonal range attached. Materials are chosen to be easy to wear and easy to look after. The brand frames the collection as an answer to “the real needs of today’s women,” naming minimalism and movement as the look.
Trousers come in soft materials, jersey among them, with comfortable waistbands and a fit meant to adapt to a body in motion. Outerwear, which has its own section on the official site, goes for deconstructed, flexible silhouettes made for layering. A separate techwear selection uses waterproof and windproof fabrics that also breathe, and its padded pieces are insulated with Luxepad Ultra-fine Insulating Technology. The long quilted down jacket, at €379, is the dearest of them, while a water-repellent iridescent canvas midi down jacket and a padded twill bomber both cost €299.
A coated-jersey full skirt at €169 sits at the lower end of the price range, against a double-breasted double-jersey coat at €395. A wool and cashmere polo sweater costs €265, while the official Italian-language new-arrivals page lists a wool-blend jersey bomber at €299 as well. Prices run from €160 for shirts to €400 for outerwear, which makes outerwear the category that sets the ceiling even though it is absent from the six.
The group says the name makes Monday the start of the story, with “More” standing for everything that follows.
M-M arrives in a year when the group’s two best-known mainline names have been celebrating. Max Mara marked 75 years in 2026. Achille Maramotti founded it in Reggio Emilia in 1951, and his son Luigi Maramotti chairs a group of around 6,000 employees and around 2,300 stores in more than 100 countries.
The house showed its Resort 2027 collection, titled Kinetic Chic, at Shanghai’s Long Museum West Bund on 16 June, dedicating it to the women who have worn Max Mara over the decades. Creative director Ian Griffiths likes stark architecture for the softness it brings out in his designs. “Cashmere and concrete go together very well,” he said. Max Mara has been in China for 31 years and has 244 stores on the mainland, seven of them in Shanghai, and M-M itself is sold across Asia. An archive exhibition, The Max!, curated by Olivier Saillard, ran in the same building from 17 to 28 June, laid out in nine chapters and modelled on the company’s own archive.
Max&Co., founded in 1986 and sold online and in more than 400 stores, marked its 40th anniversary with a new creative direction introduced through its Fall/Winter 2026 collection. The campaign builds on a red square and four newcomers cast to celebrate “everyday heroes.” The autumn programme also included a London Fashion Week panel hosted by Caroline Issa with creative collaborator Edward Buchanan. The launch was accompanied by a window takeover at Harrods, which also lists M-M, and a wild-posting campaign across London.
The anniversaries brought runway shows, exhibitions, panels and window takeovers to the older labels this year. M-M arrives with a newsletter, a social feed and an online store instead. The newsletter goes out on a Monday, and, as the name promises, there is more to follow.
M-M sells in more than 50 countries across Europe, Asia, and the Americas. The label’s e-commerce sits alongside selected multibrand boutiques, digital retailers, and department stores, with major global e-tailers among the digital names.
Rinascente and Breuninger are among the department stores listed. In the UK, the stockists include Harrods and Harvey Nichols. Multibrand boutiques and digital retailers make up the rest of the wholesale side, and the brand’s own shop is at mm-official.it.
Stay inspired with exclusive brand features, luxury insights, and the latest in fine fashion and beauty — directly in your inbox.
