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Bella Hadid evokes a “quiet moment after the first snowfall” feeling with her seventh parfum addition, Cashmere Milk, to her Ôrəbella fragrance brand. Priced at $100, this winter scent joins Jasmine Blues, Eternal Roots, Salted Muse, Blooming Fire, Window2Soul, and Nightcap.
Cashmere Milk Parfum feels warm and toasty, with top notes of creamy milk and bergamot. These skin-first, hydrating perfumes are infused with cedarwood, cashmere woods, soft oak, and tonka bean for a woody essence. Jasmine milk, vanilla caviar, and amber come last.
Hadid told WWD that how the fragrance makes someone feel is just as important as how it smells. That’s why all Ôrəbella perfumes contain aromatherapy essential oils to elevate the experience. According to Hadid, adding cedarwood, cinnamon bark, and bergamot essential oils gives the fragrance a sense of cosiness, tranquillity, and freshness.
Hadid told Marie Claire that the team has gone through Madagascan and Tahitian vanillas across the range, and that Cashmere Milk landed on Madagascan.
Debuted in 2024, the brand carries an array of skin parfums with one layer of the proprietary Ôrelixir base and the other containing aromatherapy essential oils and fine-fragrance notes.
Sea salt is the first thing Salted Muse Parfum announces, with pink pepper and CO₂ extract close behind. Olive tree accord, fig, and lavender come next, and a base of cedarwood, sandalwood, and amber brings out the woody side. Eternal Roots starts fruity, with lychee, bergamot, and pink pepper, over a woody base of papyrus, vetiver, birch smoke, and patchouli. Raspberry blossom, pink sugar, suede, and labdanum sit between the two.
Jasmine turns up three times. In Blooming Fire Parfum with Monoi it sits beside Tahitian monoi, with bergamot, cedarwood, clove leaf, and cardamom on top and patchouli underneath. Window2Soul pairs it with damask rose and opens on lemon and mint, with geranium alongside, and tonka bean, a cousin to vanilla, closes it out as a warm, sweet note. Jasmine Blues pairs it with blue lotus and bergamot, adds rose petals, clove blossom, and crystallised moss, and rests on silky musks, cedarwood, patchouli, and balsam resin.
Nightcap, the one Hadid layers with Cashmere Milk when she wants something spicier for a night out, is a warm and spicy gourmand of ginger, cardamom, and guaiacwood. Vanilla and cistus follow closely over a base of sandalwood and patchouli.
The Body & Hair Perfume Mists went on sale in the US on 10 April at $39 each, and Selfridges held the UK exclusive from 12 April, at £32. All three are alcohol-free and water-based, a lighter version of the shake-to-activate formula the brand built its skin parfums around.
Gardenia’s Whisper combines rhubarb, jasmine, and gardenia with rose water. Nectar Dew pairs fig, pear, and peony with orange blossom water, while Golden Brûlée sets plum, tonka, and vanilla against coconut water. Each mist is built in two phases, with essential oils and fine fragrance on top and botanical waters below, and the brand made them to be mixed and matched with its Skin Parfums.
Two limited-edition SOLARS mists followed. Candied Sand blends coconut and vanilla with woody musks, and Neroli’s Halo combines bergamot, orange blossom, and sea salt. They went on sale on 23 June through the brand site and TikTok Shop, with select Ulta Beauty stores planned for the summer, and Selfridges launched them in August.
Hadid and Liu Wen star in Chopard’s film for 50 years of Happy Diamonds, released in September and directed by Manu Cossu. Hadid has been a global ambassador for the house since September 2024, and Liu Wen is its newest.
Hadid walked her first Prada runway at the AW26 show during Milan Fashion Week in February. In March, Prada Beauty made her its first-ever Global Beauty Ambassador to front Prada Touch, its first blush, a cream-to-powder formula that reached the Sephora app in North America on 22 March. Prada’s Days of Summer campaign puts her alongside Damson Idris, Louis Partridge, and Liu Wen.
Miss Sixty launched her capsule collection during Milan Fashion Week too, built from early-2000s pieces in her own collection. Hadid is co-creative director of the campaign, which photographer Yasmine Diba staged as a surreal 1990s shopping mall. The label had already made her the face of its Spring/Summer 2026 campaign, her third outing after a 2021 debut and a campaign last year.
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