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Amanzada Perfumes is a Dubai-based, family-run fragrance brand and retailer offering brand-impression perfumes, concentrated perfume oils, an own-name Signature Collection and products for interior scenting. Its proposition is straightforward: to make a wide variety of fragrance experiences available at comparatively approachable prices while maintaining a clear connection to Dubai, where its principal retail presence and fragrance identity are based.
Rather than operating within only one area of perfumery, Amanzada combines two distinct product directions. A substantial part of its catalogue consists of fragrances described as impressions of recognised designer and niche scents. Alongside them sits a smaller collection carrying Amanzada’s own fragrance names, including Cannabis, Cherry Love, Back to Black and Oud Absolute. This structure allows customers to begin with a scent profile they may already understand before exploring fragrances presented more specifically under the Amanzada identity.
The story presented by Amanzada is closely tied to the family behind it. The brand identifies Haseeb Amanzada as Founder and Chief Executive Officer, Saleem Amanzada as Chief Operating Officer and Co-Founder, and Rashid Amanzada as Chief Marketing Officer and Brand Director. Amanzada states that the business was founded by Haseeb, with Saleem and Rashid joining him as the company developed.
Their roles create a leadership structure spanning fragrance development, operations, communications and brand growth. Haseeb is placed at the creative and entrepreneurial centre of the company, while Saleem’s position concerns its operational direction and Rashid’s role connects the products with the brand’s public image.
A 2023 Khaleej Times profile also presented Amanzada as a family-owned fragrance business led by the three brothers. The feature described Haseeb’s involvement in developing fragrance combinations, Saleem’s responsibility for operations and Rashid’s work in marketing and visual content. Although the feature was produced as partner content and should therefore be read as a brand-led account, it supports the leadership structure stated on Amanzada’s own website.
On its official pages, Amanzada frames its values around craftsmanship, authenticity and timelessness. These are expressions of the company’s intended identity rather than independently assessed standards, but they reveal how Amanzada wishes its products to be understood: as considered fragrance creations designed to bring a sense of refinement into everyday use.
The central idea behind Amanzada is accessibility. The brand states that it believes luxury fragrances should be available at fair prices, and its catalogue is arranged to accommodate several levels of fragrance interest and spending.
On the UAE website, brand-impression perfumes are divided into Standard, Premium and Exclusive collections. Equivalent divisions also appear across the perfume-oil and interior-perfume categories. The structure creates a recognisable hierarchy while allowing the customer to browse by fragrance format and collection level.
At the time of this review in July 2026, a number of Standard Collection impression fragrances were priced from Dhs. 80, with certain Premium and Exclusive products positioned at higher levels. Amanzada’s own-name Signature fragrances were generally listed at Dhs. 280 for 50ml. Prices and availability may naturally change, but the current arrangement demonstrates how the company separates entry-level exploration from its more concentrated Signature offer.
Amanzada also sells perfume oils, giving customers an alternative to conventional spray fragrances. These products are organised into the same Standard, Premium and Exclusive framework. The oil format broadens the ways in which the catalogue can be worn, whether by itself or as part of a layered fragrance routine.
The largest section of Amanzada’s portfolio is its Brand Impressions catalogue. These products are positioned as interpretations of scent profiles associated with established designer and niche fragrances. Listings include references to perfumes from houses such as Louis Vuitton, Creed, Dior, Amouage, Parfums de Marly, Maison Francis Kurkdjian and other internationally recognised names.
The South African Amanzada website provides particularly clear language about this category. It states that the fragrances are independently produced impressions and that Amanzada is not affiliated with, endorsed by or sponsored by the trademark owners referenced in its product descriptions. Brand names are used to identify the fragrance direction being interpreted rather than to suggest that the products are made or authorised by those houses.
This distinction is important for understanding Amanzada accurately. The company is not presenting these products as bottles manufactured by the referenced luxury brands. Instead, it offers alternative fragrances intended to evoke familiar olfactory territories.
For a customer, this format can make browsing easier. Someone interested in a citrus-and-woods composition, an amber-rich evening fragrance or a rose-and-oud profile can begin with an established fragrance reference and then discover Amanzada’s interpretation of that style. The model is built around familiarity, choice and a lower threshold for experimentation.
The scale of the catalogue is also significant. Amanzada’s main website contains hundreds of products across its impression collections, while the South African platform separately organises impressions inspired by designer and niche brands. The breadth extends from fresh, floral and aromatic compositions to gourmands, musks, leathers, ambers, spices and oud-focused fragrances.
Amanzada’s Signature Collection is the clearest expression of the brand under its own fragrance names. As of July 2026, the UAE website lists six fragrances in this line: Cannabis, Back to Black, Back to Black Oud, Cherry Love, Heavenly Oud and Oud Absolute. Each is offered in a 50ml format and presented separately from the Brand Impressions catalogue.
Cannabis takes a green and woody direction. Amanzada describes it through lush botanical elements, earthy woods and a herbal cannabis accord. The composition is presented as clean, grounding and closely connected to the atmosphere of a forest rather than as an overtly sweet or traditionally floral fragrance.
Cherry Love occupies a warmer gourmand space. Its profile centres on sweet cherry and creamy almond, creating a smooth and rounded fragrance with a playful character. The contrast between bright fruit and almond-like richness gives it a more indulgent personality than the greener Cannabis.
Back to Black combines sweet fruits, oud, leather and rose, supported by amber and woody notes. It brings together softness and depth: fruit and rose provide lift, while leather, oud and warm woods give the fragrance a more substantial foundation.
Back to Black Oud moves further into the language of rose-and-oud perfumery. Amanzada describes an accord of rose, deep oud, warm spices, citrus, amber, leather, woods and subtle fruity sweetness. It is one of the collection’s most layered descriptions, balancing floral, spicy, leathery and woody elements.
Heavenly Oud pairs amber and oud with vanilla, leather, warm spices, musk and woods. The vanilla softens the darker materials, while musk and amber provide warmth. Oud Absolute is more concentrated in its idea, focusing on fiery spices and commanding woody notes. Together, these fragrances show the importance of oud, amber, spice, leather and woods within Amanzada’s own-name range.
The Signature Collection is strategically important because it gives the public a way to recognise Amanzada through names belonging to Amanzada itself. The impression catalogue may introduce customers through familiar references, but the Signature fragrances provide a more individual vocabulary for the brand.
Amanzada’s catalogue is not limited to personal fragrance. The UAE platform includes Standard, Premium and Exclusive Interior Perfume collections, bringing many of its fragrance directions into products intended to scent surrounding spaces.
The South African business has developed this category further through fragrance refills and scent-diffusion machines designed for environments of different sizes. Its listed machines range from compact models intended for bedrooms, reception desks and smaller offices to larger systems presented for showrooms, hospitality settings and commercial interiors.
The machines use cold-air or fine-mist diffusion, depending on the model, and several offer application-based Wi-Fi and Bluetooth controls. Amanzada also sells fragrance-oil refills formulated for use with the machines. This gives the company a place within ambient scenting as well as personal perfumery.
For homes and businesses, this category changes fragrance from something worn privately into something experienced spatially. A scent can become part of the atmosphere of an entrance, boutique, office or living room, allowing the Amanzada product range to move into a broader lifestyle setting.
Amanzada’s principal retail identity remains closely connected to Dubai. Its official store page currently lists three UAE locations, all within Dubai: a Deira store on 28C Street in Al Daghaya, a unit at the New Gold Souq Extension in Shamma Plaza, and a location inside Al Mamzar Centre in Hor Al Anz East.
These locations place Amanzada within Deira and its surrounding retail districts, areas known for dense commercial activity and a longstanding market for perfume, oils, incense and beauty products. The physical stores are supported by the brand’s main e-commerce platform, which advertises international shipping, with customs duties excluded.
The website also includes a fragrance-suggestion service inviting customers to describe what they are seeking and provide contact details for personalised recommendations. This connects the digital catalogue with a more conversational style of fragrance retailing, where customers may begin with a mood, note or existing preference rather than a specific product name.
Beyond the UAE, Amanzada is represented through regional websites and contact pages. Its main website currently lists South Africa, Malaysia, Sweden, Mauritius, the United Kingdom, Canada, Oman, Sri Lanka and the Maldives within its “World Wide” navigation. The information provided for each market varies, so these listings are best understood as documented regional points of presence rather than a single uniform international retail network.
South Africa has the most developed standalone regional platform found during this research. The website offers nationwide delivery within South Africa, online ordering and Click & Collect in the Durban area. Amanzada’s main global site also lists a Westville, Durban address and states that visits are currently available by appointment.
The South African catalogue includes designer and niche impressions, Amanzada Signature fragrances, perfume oils, scent-machine refills and diffusion equipment. This broader home-scenting offer gives the regional business a slightly different commercial emphasis while retaining the Dubai connection in its brand language.
A Moroccan website trading under the Amanzada name provides another example of localisation. It organises its range into women’s, men’s and unisex oud collections, principally in 50ml sizes, with products priced in Moroccan dirhams. The presentation is simpler than the UAE and South African platforms, but it shows how the product structure can be adjusted for a specific market.
Amanzada has also entered professional beauty and fragrance exhibition settings. The official exhibitor directory for Tones of Beauty Expo 2026 listed Amanzada Perfumes at Stand K44 within the Fragrance & Perfumery category. The listing described the company as a destination for an international selection of brand impressions.
The 2026 event took place at ExCeL London on 1 and 2 July and included a large fragrance showcase alongside beauty, haircare, cosmetics and wellness exhibitors. Amanzada’s participation gave the brand a documented point of contact with trade visitors, retailers and other industry professionals outside its Dubai base.
One exhibition does not define the whole international story of a company, but it is a tangible sign of Amanzada presenting itself within a broader professional fragrance environment.
Amanzada Perfumes is best understood as an accessible fragrance business with several connected identities. It is a Dubai retailer with physical stores, a family-led company shaped by three brothers, a large producer and seller of fragrance impressions, and a brand developing recognition through its own-name Signature Collection.
Its range is intentionally broad. Customers can move between sprays and oils, personal and interior fragrance, familiar scent references and Amanzada-labelled creations. They can approach the brand through a Dubai boutique, the principal international website or one of its regional platforms.
The most distinctive part of Amanzada’s model is the relationship between familiarity and discovery. Its impression fragrances help customers navigate a large catalogue through scent profiles they may already recognise. Its Signature Collection then introduces a more individual side of the brand, with green botanicals, cherry and almond, rose and oud, warm amber, leather, spice and woods forming the current creative vocabulary.
Amanzada’s identity does not depend on presenting fragrance as remote or inaccessible. Instead, it places choice, conversation and experimentation at the centre of the experience. That combination of Dubai-made fragrance, family direction, extensive variety and an approachable commercial outlook gives Amanzada Perfumes its place in the contemporary fragrance market.
Amanzada Morocco. (n.d.). Amanzada collections. Retrieved July 22, 2026, from https://www.amanzada.ma/
Amanzada Morocco. (n.d.). Femmes: Amanzada Femmes—50 ml. Retrieved July 22, 2026, from https://amanzada.ma/collections/femmes
Amanzada Morocco. (n.d.). Unisex—Oud—50 ml. Retrieved July 22, 2026, from https://amanzada.ma/collections/unisex
Amanzada Perfumes. (n.d.-a). About. Retrieved July 22, 2026, from https://amanzadaperfumes.com/pages/about
Amanzada Perfumes. (n.d.-b). Amanzada—Back to Black. Retrieved July 22, 2026, from https://amanzadaperfumes.com/products/amanzada-back-to-black
Amanzada Perfumes. (n.d.-c). Amanzada—Back to Black Oud. Retrieved July 22, 2026, from https://amanzadaperfumes.com/products/amanzada-back-to-black-oud
Amanzada Perfumes. (n.d.-d). Amanzada—Cannabis. Retrieved July 22, 2026, from https://amanzadaperfumes.com/products/amanzada-cannabis
Amanzada Perfumes. (n.d.-e). Amanzada—Cherry Love. Retrieved July 22, 2026, from https://amanzadaperfumes.com/products/amanzada-cherry-love
Amanzada Perfumes. (n.d.-f). Amanzada—Heavenly Oud. Retrieved July 22, 2026, from https://amanzadaperfumes.com/products/amanzada-heavenly-oud
Amanzada Perfumes. (n.d.-g). Amanzada—Oud Absolute. Retrieved July 22, 2026, from https://amanzadaperfumes.com/products/amanzada-oud-absolute
Amanzada Perfumes. (n.d.-h). Amanzada store locations in UAE. Retrieved July 22, 2026, from https://amanzadaperfumes.com/pages/amanzada-store-locations-in-uae
Amanzada Perfumes. (n.d.-i). Collections. Retrieved July 22, 2026, from https://amanzadaperfumes.com/collections
Amanzada Perfumes. (n.d.-j). Signature Collection. Retrieved July 22, 2026, from https://amanzadaperfumes.com/collections/signature-collection
Amanzada Perfumes South Africa. (n.d.-a). Disclaimer. Retrieved July 22, 2026, from https://amanzadaperfumes.co.za/pages/disclaimer
Amanzada Perfumes South Africa. (n.d.-b). Frequently asked questions. Retrieved July 22, 2026, from https://amanzadaperfumes.co.za/pages/faq
Amanzada Perfumes South Africa. (n.d.-c). Scent machines. Retrieved July 22, 2026, from https://amanzadaperfumes.co.za/collections/scent-machines
Amanzada Perfumes South Africa. (n.d.-d). Scent refills. Retrieved July 22, 2026, from https://amanzadaperfumes.co.za/collections/interior-fragrance-refills
Bose, K. (2023, November 6). Unveil your story through scent: Amanzada Perfumes’ art of perfumery. Khaleej Times. https://www.khaleejtimes.com/lifestyle/beauty/unveil-your-story-through-scent-amanzada-perfumes-art-of-perfumery
Cosmetics Business. (2026, June 1). Tones of Beauty Expo 2026 sees record growth in fragrance exhibitors. https://cosmeticsbusiness.com/tones-of-beauty-expo-2026-sees-record-growth
Tones of Beauty Expo. (2026). Amanzada Perfumes: Exhibitor details 2026. https://www.tonesofbeautyexpo.com/ExhibitorDetails2026.aspx?ExhiId=exhiReg117
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