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Eberjey is a Miami-founded luxury sleepwear, loungewear and intimates brand known for bringing softness, elegance and wearer-focused design into the modern home wardrobe. Established in 1996 by Ali Mejia and Mariela Rovito, the company has grown from a small, self-financed lingerie venture into an internationally recognised name whose collections include women’s and men’s sleepwear, loungewear, robes, lingerie, washable silk pieces, accessories and coordinating styles for children. Its enduring philosophy, “For the Softer Side of Life,” captures a brand identity built around comfort, confidence and the idea that what people wear in private deserves the same design consideration as what they wear in public.
When Mejia and Rovito founded Eberjey in Miami, the intimate-apparel market was largely shaped by two competing ideas. Lingerie was frequently presented either as highly decorative and outwardly seductive or as purely functional clothing with little emotional or aesthetic appeal. The founders saw room for a more personal approach: garments that could feel beautiful and sensual without compromising ease, movement, or everyday wearability.
This distinction became central to Eberjey. Rather than treating comfort as a secondary benefit, the brand placed it at the beginning of the design process. Its early collections offered soft fabrics, approachable silhouettes and intimate pieces intended to help women feel at ease in their own bodies. The proposition was quietly progressive. Eberjey was not rejecting femininity; it was redefining it around the experience of the woman wearing the garment.
That wearer-first perspective remains visible in the brand’s current language and product design. Eberjey describes its work as a balance of softness, authenticity, relaxation and quality sleep. The result is an aesthetic that rarely feels overworked. Tailored collars, contrast piping, relaxed trousers, fluid robes and delicate lingerie details create polish, while stretch, breathability and gentle construction maintain the sense of ease for which the company is known.
Ali Mejia and Mariela Rovito met while working together in advertising in Miami during their twenties. Although neither came to the partnership through a conventional fashion-school or manufacturing route, they brought complementary strengths to the business.
Mejia, who was born in El Salvador and raised in Miami, had been interested in clothing and sleepwear from childhood. She has spoken about the influence of her mother’s European nightwear and the attention to detail she observed in those garments. Before entering fashion, Mejia worked on Wall Street. After losing her position when her employer underwent a corporate change, she used her severance money to travel to Florence, where exposure to art, design and Italian culture encouraged her to reconsider the direction of her career.
Her journey included an internship at Cynthia Rowley and later a move into advertising in Miami. Alongside her day job, she began developing clothing samples with a local patternmaker. When she shared the idea with Rovito, her colleague immediately recognised its commercial potential.
Rovito, who was born in Buenos Aires and raised in Miami, contributed the strategic and operational perspective needed to turn Mejia’s creative concept into a viable company. The two founders invested approximately $10,000 each, giving the new business a combined starting fund of around $20,000. They launched Eberjey in 1996 and initially handled many of the practical demands themselves, from preparing materials and fulfilling orders to approaching retailers and presenting collections at trade events.
Their division of responsibilities eventually became more formalised. Rovito serves as co-founder and chief executive officer, leading areas including strategy, sales, marketing, finance, operations, technology and supply chain. Mejia serves as co-founder and chief inspiration officer and leads the company’s creative direction. Their continuing leadership is an important part of Eberjey’s identity: the brand is still closely connected to the women who developed its original purpose.
Eberjey began primarily as a wholesale business. Independent boutiques and department-store relationships were crucial during the company’s early development, particularly in an era before social media gave emerging brands direct access to large audiences.
Over time, Eberjey established distribution through prominent retailers including Nordstrom, Saks Fifth Avenue and Neiman Marcus. Its collections have also appeared through international fashion and luxury platforms, helping the brand reach consumers beyond the United States.
The transition from lingerie specialist to broader lifestyle label happened gradually. Sleepwear became increasingly important, followed by loungewear, robes, men’s products, children’s styles and occasion-oriented pieces. The expansion remained coherent because every category was connected by the same central idea: creating attractive clothing for rest, home life and personal rituals.
E-commerce later gave Eberjey a more direct relationship with its customers. According to a Google business case study, the company began using Google Ads in 2005 and significantly increased its digital investment in 2018. The brand reported that its online channel had grown to represent approximately half of the business at the time of the study, illustrating how a company initially built through wholesale adapted to direct-to-consumer retail.
Eberjey has also developed its own physical boutiques. Its official retail directory currently lists stores in Miami Beach, Coral Gables, Newport Beach, New York City’s Meatpacking District, East Hampton and Nashville. These locations extend the brand’s identity into hospitality-influenced retail environments where customers can experience the fabrics and fit in person.
No Eberjey product is more closely associated with the company than the Gisele pajama. Developed in the mid-2000s, the design combined the visual language of traditional menswear-inspired pyjamas with an exceptionally soft stretch-modal jersey.
The familiar elements are straightforward: a button-front shirt, notch collar, chest pocket, contrast piping and relaxed trousers or shorts. Yet the importance of Gisele lies in the way those details work together. The tailored outline gives the set structure, while the fluid knit fabric removes stiffness and allows it to move naturally around the body.
This balance helped Eberjey establish a recognisable position within premium sleepwear. The Gisele set looked sufficiently polished for gifting, travel or relaxed mornings at home, but it remained practical enough for regular sleeping and laundering. It also translated easily into different formats, including long and short sets, sleepshirts, robes and coordinating family styles.
The collection reached a wider audience when the Gisele Long Pajama Set appeared on Oprah’s Favorite Things list in 2018. The recognition placed the product within one of the most influential holiday-shopping selections in the United States and introduced it to consumers who may not previously have encountered specialist luxury sleepwear.
The design has since become a recurring reference point in fashion and lifestyle coverage. Its appeal comes less from seasonal novelty than from consistency. Although colours, prints and proportions evolve, the core formula remains recognisable: classic piping, an easy silhouette and a fabric chosen primarily for its feel against the skin.
Fabric is fundamental to Eberjey because the company’s products are worn during sleep, rest and other moments when physical comfort becomes especially noticeable.
The Gisele collection uses TENCEL™ Modal fibres blended with elastane. TENCEL™ is a trademark of the Austrian fibre producer Lenzing. Its modal fibres are derived from controlled or certified wood sources and are valued for softness, flexibility and colour retention. Eberjey’s Gisele product descriptions also state that the fabric is verified according to OEKO-TEX® Standard 100, a testing framework concerned with harmful substances in textile components.
Modal gives the pajamas their smooth, fluid character. Unlike a crisp woven cotton, it falls closely but softly and accommodates movement through its knitted construction and elastane content. It is also machine washable, which supports Eberjey’s idea of creating premium products that can remain part of everyday life rather than being reserved for occasional use.
The company’s Inez collection offers another expression of that philosophy through washable silk. Made from 100% mulberry silk, the line includes pajama sets, robes, slips and related pieces designed to deliver the visual refinement of silk with more accessible at-home care. Machine washability is particularly relevant in sleepwear, where regular cleaning is essential and traditional dry-clean-only instructions can discourage frequent use.
Eberjey also works with cotton and cotton-blend fabrics, ribbed knits, lace, plush textiles and lightweight woven materials. This range allows the brand to offer different sensations and levels of warmth while maintaining a consistent emphasis on softness and relaxed movement.
The company’s approach should be understood as material-conscious rather than reduced to a single sustainability claim. By using branded cellulosic fibres, independently tested textiles and washable luxury materials, Eberjey connects environmental considerations, garment care and product longevity with the practical expectations of its customers.
Although sleepwear remains Eberjey’s defining category, the brand has developed a wider wardrobe for life at home and the transitions around it.
Its loungewear includes soft trousers, sweaters, cardigans, tops and coordinated sets that can be worn beyond the bedroom. Robes range from lightweight modal and silk designs to warmer plush options. The lingerie collection continues the founders’ original focus on intimate garments that prioritise comfort, with wire-free bralettes, briefs, thongs, camisoles and lace-trimmed pieces.
Men’s sleepwear interprets the same relaxed tailoring through pajama sets, robes and separates. Children’s collections frequently use coordinating prints or colours, particularly around holidays and family occasions. Bridal and gifting edits further position pajamas as meaningful lifestyle products rather than purely functional night clothes.
This breadth reflects a wider shift in fashion. Home clothing is no longer confined to garments that are hidden from view. Remote working, wellness culture, travel and a growing interest in domestic rituals have made loungewear a more visible part of personal style. Eberjey was well placed for that change because it had been refining the relationship between comfort and presentation long before elevated homewear became a major global category.
Collaborations have allowed Eberjey to reinterpret its core materials through the visual identity of other brands and creative figures.
In 2025, the company worked with model Lily Aldridge on a 14-piece capsule featuring washable silk sleepwear, robes and slips. The collection used rich seasonal colours and a botanical print inspired by Aldridge’s own watercolour artwork. Its pieces were designed to move between private and social settings, reflecting the increasingly flexible boundary between lingerie, loungewear and ready-to-wear.
In March 2026, Eberjey collaborated with beauty brand ILIA on “Silk Rituals.” The partnership connected washable silk sleepwear with beauty and evening self-care, bringing together two companies whose identities emphasise tactile products and considered daily routines.
Such projects make sense for Eberjey because they expand the emotional setting around the clothing without moving the brand away from its central purpose. Sleepwear becomes part of travel, beauty, gifting, celebration or personal downtime, while the garments themselves remain rooted in softness and ease.
Eberjey’s position within luxury is distinctive. It does not depend on elaborate logos, conspicuous decoration or runway-driven experimentation. Instead, its value is communicated through touch, fit, fabric selection and the pleasure of repeated use.
This approach can be described as soft luxury: products that bring refinement into ordinary private moments. A neatly piped pajama set, a washable silk robe or a well-cut bralette may never become the centre of a public outfit, yet each can influence how its wearer feels at the beginning and end of the day.
The brand’s Miami origins contribute to this sensibility. Eberjey’s imagery frequently evokes natural light, warm weather, travel, calm interiors and an unhurried relationship with dressing. Even its more polished pieces tend to retain a sense of informality. They are designed to look considered without appearing rigid.
That balance has helped Eberjey remain relevant across changing fashion cycles. The colours and collaborations may respond to the moment, but the underlying proposition is stable: comfort can be elegant, and private dressing can be a meaningful expression of personal style.
In 2026, Eberjey marks three decades in business. Its longevity is significant in a fashion sector where independent brands often struggle to move successfully between wholesale, e-commerce and physical retail.
The company’s evolution has been measured rather than disconnected. It began by reconsidering lingerie from the wearer’s point of view. It then brought the same thinking to pajamas, built a signature franchise around the Gisele collection, expanded into related lifestyle categories and developed a direct retail presence.
Throughout that progression, the founders’ original idea has remained remarkably clear. Eberjey does not present rest as an absence of style. It treats rest as a part of life worthy of good materials, thoughtful design, and emotional attention.
That is ultimately what defines the brand. Eberjey is not simply a producer of soft pajamas. It is a company that helped establish comfort as a credible form of modern luxury and turned the act of dressing for home into something intentional, beautiful and deeply personal.
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Oprah.com. (2018, November 7). Oprah’s Favorite Things 2018: Gisele long pajama sets.
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